GraphicHunters · 2022 to 2024
A new identity for the oldest football competition in the Netherlands
The project
A new season called for a complete rebrand of the TOTO KNVB Cup: a visual identity and sound that match the intensity of knockout football. Alongside it came a full broadcast package for ESPN, and two seasons of campaign work.
I ran the account as an extension of the client’s team: planning, budgets, stakeholders and quality, at the pace a national competition needs. I also produced and art-directed the bumper and leader shoot.
Highlight
With ESPN we built a live directing kit for every match scenario, even a goal in the opening seconds. It happened that season, and the broadcast didn’t miss a beat.
Broadcast kit
Identity
Campaigns, seasons 22/23 and 23/24
Trophy Tour
Creative agency: One:Nil · Branding and art direction: GraphicHunters · Animation: Eric Post · Music: Major Fifth · Video: Opulence