Two seasons of sponsorship work for TOTO, from football to darts

TOTO sponsors Dutch football and darts, and needed visuals for every big moment of the season. Over two years we made key visuals for football hero moments with clubs like PSV, Feyenoord and Willem II, plus the branding and event dressing for the TOTO Dutch Darts Masters 2024 at the Maaspoort in Den Bosch.

With the KNVB and Dutch clubs we also built Rugdekking, a responsible gambling campaign. A flexible design system let every club adapt the message to its own fans while keeping one national look.

I managed the partnership between TOTO, our studio and our creator network: timelines, budgets and deliverables, and turning TOTO’s goals into work that stayed consistent across campaigns and events.