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GraphicHunters · Curaçao

A brand for football goals made from old fishing nets

ClientSandals Foundation and AFC Ajax, with creative agency One:Nil
My roleClient lead, project manager and art direction
ScopeBrand identity, campaigns, events, website
Future Goals goal on a Curaçao pitch

The project

Future Goals turns discarded fishing nets and plastic waste into colorful football goals on Curaçao. Children learn life skills through football, and the goals raise awareness of plastic pollution on the island. The initiative is run by the Sandals Foundation and AFC Ajax, with support from Adidas, Limpi and Favela Street.

We created the brand identity, the campaigns and event branding for activations through the year, and a website to share the project. I led the project from concept to delivery and gave art direction and strategic input on concepts and production.

Highlight

Growing up on Curaçao helped. I knew the island and had a local network, which kept the work culturally grounded and made research and production on the island possible.

Future Goals brand identity on a sign
Future Goals event dressing
Future Goals activation on the pitch
Kids playing on a Future Goals goal
Goals made from fishing nets on the beach
Campaign visual
Social content with Limpi
Trade show visual

Creative agency: One:Nil · Branding and art direction: GraphicHunters · Initiative: Sandals Foundation and AFC Ajax · Supported by Adidas, Limpi and Favela Street

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