Over the a period of two years, we have built a strong relationship with TOTO’s sports sponsorship team, resulting in a preferred supplier partnership. Together, we have developed campaigns, key visuals, and event experiences across multiple sports properties.
From purpose-driven initiatives such as Rugdekking, focused on promoting responsible gambling, to large-scale events like the TOTO Dutch Darts Masters, we have helped bring TOTO’s sponsorship activations to life through strategic design and creative execution.
As Client Lead and Project Manager, I managed the partnership between TOTO and Studio GraphicHunters, acting as the link between the client, internal team, and creator network.
Beyond managing timelines, budgets, and deliverables, I helped translate strategic objectives into creative solutions, ensuring consistency across a wide range of campaigns, activations, and event environments.
Creative Agency: One:Nil
Design & Art Direction: GraphicHunters
Rugdekking is a collaboration between TOTO, the KNVB, and football clubs across the Netherlands, focused on creating awareness around responsible sports betting and promoting a safer gaming environment.
For this initiative, we developed a flexible design system that could be seamlessly adapted across all participating clubs. This ensured a consistent national identity while allowing each club to communicate the message in a way that felt authentic to their own audience.
The result was a scalable campaign framework designed to support ongoing activations, educational initiatives, and local engagement.
The 2024 TOTO Dutch Darts Masters marked the second edition of the tournament hosted by the Professional Darts Corporation and part of the World Series of Darts. Featuring 16 players, including eight PDC professionals and eight Dutch qualifiers, the event took place at the Maaspoort in ’s-Hertogenbosch.
An event of this scale deserved a visual identity that matched the intensity and spectacle of the competition. We created branding and event dressing that transformed the venue experience and strengthened TOTO’s presence throughout the tournament.
Throughout the past two football seasons, there were numerous hero moments that deserved a little extra attention. Below are a selection of many.
