The project
Dive Friends earned the PADI 5 Star IDC rating. It is PADI’s quality mark for dive centers that are approved to train new instructors, and not every dive center gets it.
We developed a campaign to match that quality and attract more divers who want to go pro, as a PADI Divemaster or PADI Instructor. It launched in September 2026, so the first results will follow here.
Highlight
Becoming a dive pro is a life choice. So the campaign speaks to people who dream of a life around diving, and shows how the training on Bonaire gets them there.
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Campaign: Dive Friends Bonaire marketing team